I’m happy to announce that iDyeMyHair will soon be carrying La Riche Directions hair products, imported from Europe!

La Riche is a well established hair dye company located in the UK. Their semi-permanent hair color DIRECTIONS has gotten great reviews. There aren’t many distributors in the U.S. so I am very excited to offer this product.

Directions hair color offers 34 intense shades of semi-permanent hair color. All of their shades can be mixed so you can create your own colors, too!

And for those of you who have been looking for silver dye…  guess what? They got it! I have gotten several emails from people asking where they can buy silver hair color. So Directions does offer shades that are different than the Punky Colour and Manic Panic brands.

The color quality and lasting power of Directions hair dye is superb.

We’ll also be getting La Riche Colour Care color protecting shampoo & conditioner!

La Riche products should hopefully be in stock in the iDyeMyHair store within the next couple of weeks. I will add them to the store as soon as they get here. Be sure to check back for updates.