La Riche Directions Hair ColorIntense Semi-Permanent Conditioning Hair Color
Directions hair dye comes in 34 vibrant shades of semi-permanent color. For intense results the dye should be applied to bleached hair. When applied to virgin (unprocessed) hair results will vary according to hair texture and color.
Size: 88 ml tub
Imported from Europe.
La Riche Directions application instructions:
1. Shampoo your hair with a PH acid balanced shampoo. This will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results. 2. Towel dry the hair, apply Directions with a tint brush evenly through the hair. 3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing. 4. Processing time is between 15-30 minutes, a plastic cap will contain the heat on the hair, helping to achieve a better result. 5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.










































