La Riche Directions Hair Dye - Poppy Red

Directions hair dye comes in 34 vibrant shades of semi-permanent color. For intense results the dye should be applied to bleached hair. When applied to virgin (unprocessed) hair results will vary according to hair texture and color. Imported from Europe.

Size: 88 ml tub

La Riche Directions application instructions:
1. Shampoo your hair with a PH acid balanced shampoo. This will give the hair the correct acid balance, allowing Directions Hair Colour to achieve the best results. 2. Towel dry the hair, apply Directions with a tint brush evenly through the hair. 3. Comb Directions into the hair until it emulsifies, i.e. becomes frothy, the pigments will have penetrated into the hair, lighter shades may require a little more combing. 4. Processing time is between 15-30 minutes, a plastic cap will contain the heat on the hair, helping to achieve a better result. 5. Rinse the hair thoroughly away from the face with warm water until all the residue dye has been removed.